In 2014 the Media & Marketing sub-committee outlined a strategy to promote Pilates to the
medical and allied health community. As part of this strategy, the PAA has finalised the production
and distribution of the ‘Pilates for health and wellbeing brochure’.
We are very proud to announce that during February, the Info-Med company has distributed over
28,000 PAA health brochures to medical centres around the geographic areas of all full PAA members
throughout Australia.
These brochures will be displayed for 6 months at the Info-Med boards placed near waiting rooms,
along with other brochures containing health information and relevant education to the general
public.
In addition, we have printed a limited number of brochures to distribute to members who are
interested in handing this information directly to their medical and allied health referral network. At
the back of the brochures there is a designated space for your business card to be attached.
The PAA will make the PDF files available online, so all members who are interested in printing the
health information brochure can access and utilise this resource for marketing promotion.
This is a great opportunity to visit your local medical centre, introduce yourself as a member of the
Pilates Alliance Australasia and explain how you and your business can help patients improve their
health and wellbeing.
The committee have approved other marketing projects planned for the future and seek the
involvement of all members to successfully implement these projects Australia wide.
Contact the PAA office if you wish to receive your brochures and let us know by email at
(marcia@pilates.org.au) if you would like to get involved in future projects promoting the Pilates
method to the wider community.
We wish all members a successful 2015 helping people enjoy more health and wellbeing.
Marcia Teperman Shapira – PAA Marketing Officer
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